![]() Men’s cocktail rings are the toast of the town. The site’s buy has increased by 170 per cent in the past year and, increasingly, the multibrand business is seeing a surge in demand for more opulent styles, particularly those featuring stones.īulgari gold and diamond B.Zero1 Rock ring, £6,350 Today, he says, “men are buying more rings than ever before”. ![]() According to Ben Carr, a buyer at MatchesFashion, rings are “the next logical step forward in men’s accessories” – an evolution from the jazzy cufflinks that “men have been wearing for years”. Styled with a definite Alessandro Michele vibe (Gucci’s creative director wears one on nearly every finger), these rings were big and brazen – the perfect accessory for adding personality to the black-tie dress code. While they clutched their tumblers of bourbon, the low-level lighting refracted as much from the array of precious metals around as it did from the cut glass in each hand. It was at a dinner hosted by the shirting brand Turnbull & Asser at Mark’s Club in London earlier this year that I was first struck by the number of men, around 95 per cent of those assembled, who had decorated their fingers with trinket-like riches.
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